How to set your price as a freelancer

One of the hardest parts of freelancing isn’t finding clients, it’s deciding how much to charge them. Newbies struggle the most with setting the right price for their services, but we often see pros with years of experience who struggle as well.

If you price too low, you end up feeling overworked and underpaid. And if the price is too high, you start to worry no one will hire you. Many freelancers get stuck in this cycle, guessing their rates instead of setting them strategically.

The good news? Pricing doesn’t have to be confusing. With a few smart steps, you can set rates that feel fair to clients and good for your wallet.

1. Stop copying other people’s prices

It’s tempting to check what other freelancers charge and just copy the exact same number. But your price should reflect your reality, not someone else’s.

Consider the following factors when setting your price:

• Your experience level

• The quality of your work

• How fast you deliver

• The value you bring to a client’s business

• Your location and cost of living

Two freelancers can offer the same service and still deserve very different rates.

2. Know your minimum acceptable rate

Before you quote any client, answer this question:

“What’s the lowest amount I can accept for this job without regretting the work?”

Then, factor in:

• Internet and power costs

• Software subscriptions

• Taxes and payment fees

• Your monthly living expenses

• Savings and emergencies

Your freelance income should support your life, not stress it. 

💡Did you know? Over 500,000 freelancers & remote workers like you use Cenoa to receive global payment in USD & EUR, spend globally, and earn annual returns. Tap here to join Cenoa. 

3. Price based on value, not just time

Charging per hour can trap you. The faster and better you become, the less you earn.

Instead of saying:

“I charge $10 per hour.”

Try:

“I charge $200 to design a landing page that helps you convert more customers.”

Smart clients pay for results, not minutes on a clock.

4. Create clear pricing packages

Clients feel safer when prices are simple and organized.

Example:

• Basic: $120 – 1 revision, 3 days delivery

• Standard: $200 – 2 revisions, 2 days delivery

• Premium: $320 – unlimited revisions, priority delivery

Packages reduce awkward negotiations and help you earn more without begging.

5. Don’t forget hidden costs

Many freelancers celebrate a $500 project but forget they might lose money through:

• Transfer charges

• Currency conversion

• Platform fees

• Withdrawal limits

Always calculate what actually enters your account, not just what’s on the invoice.

6. Increase your rates as you grow

Your first price is not your forever price.

Raise your rates when:

• You gain more experience

• Demand for your service increases

• You deliver better results consistently

Remember that the client needs your skill just as much as you need their money. 

Quick freelancer pricing checklist

• Know your expenses

• Decide your minimum rate

• Price based on value

• Create packages

• Calculate take-home pay

• Review rates every 6 months

Frequently Asked Questions

How do I know what to charge as a beginner freelancer?
Start with market research, calculate your living costs, and set a rate slightly below average while you build proof and reviews.

Should freelancers charge per hour or per project?
Per project is usually better because it rewards efficiency and focuses on results.

How do I tell a client my price without sounding greedy?
Be clear and professional: “The cost for this project is $X based on the scope we discussed.”

When should I increase my freelance rates?
Increase rates when you gain skills, get consistent clients, or deliver stronger results.

Final thoughts

Setting your price as a freelancer isn’t just about numbers, it’s also about respecting your time, skills, and future.

You deserve to earn an income that lets you live well, save smart, and grow confidently. And once that money comes in, make sure it’s working for you; protected from unnecessary fees and ready to build the life you want.

Charge well. Earn better. Grow freely. 💙